Don’t get me wrong I love the old music and play it as much as possible on radio shows but the sheer contempt Bauer Radio have shown to the British public has been remarkable.
Looking at the local stations reduced to a song list of short lived greatest hits with playlists already repeated daily fills me with fear for our future musicians. The constant repeating of these great hits will inevitably will become tiresome.
They have been very smart commercially with constant reminders after every record that the new name for – your old loved station – is Greatest Hits Radio coming in so many days. I felt that the exaggerated excitement in the voice of the actor failed to convince the listener that this was an amazing opportunity for the planet. Of course the mantra is what it is, a manipulating tool to suck you in to keeping your dial on the same frequency. Add to that ex Radio One DJ’s and the pie is complete.
The start of the continuing monopoly era is welcomed by a top 500 as voted by you of the hits of the 70’s, 80’s and 90’s.
In fact the playlists are pretty much identical before the launch so the playmakers have been at work already pounding away at your mind with songs we used to love.
Why has this happened? Well the Bauer Media Group formed many years ago took the tried and tested formula of American radio and brought it to the UK. It was inevitable as radio stations collapsed daily and the ones surviving had to constantly distort the listening figures to obtain much needed advertising to keep the turntable rolling.
Perfect timing for the all mighty Bauer with an offer no station could refuse to suck them in to become one of the many glorious names of radio history. Another failed commercial station to add to the list. Bauer have purchased 56 FM licences and 49 of those today become Greatest Hits Radio with stations like Eagle, Sam FM, Spirit FM in the South and Yorkshire Coast Radio, Rother FM, Pulse 2 and Radio Wave in the North to name a few, disappearing from our dial.
I suppose we should thank former County Sound boss Mike Powell who created UKRD in 1990 and began a mission to invest in commercial radio stations becoming the fastest growing private radio group in the UK.
The good news is that your drive up the motorway will now be favoured with the same songs playing on different FM frequencies but the bad news is if you are a new musician looking to air your songs you now have less chance of being heard than ever before.
Remember this when you hear that much loved song from the seventies for the 30th time that month while being reminded of the new name for your favourite station. At least I have freed up some of my pre set station numbers,
Thank goodness for Community Radio.